William's home for discarded gems and concepts-in-progress.

Welcome to William Van Winkle's blog, home for everything from notes on his latest ebooks to leftovers from his articles in CPU, Tom's Hardware, Smart Computing, and other media outlets. Check out his author pages at Amazon and Smashwords!

Tuesday, April 19, 2011

E-reading Rising Among Students

According to a new report from the National Association of College Stores, ebook sales are up 6% among a base of 655 college students compared to last October. Other noteworthy factoids:

  • 15% fewer students now use laptops or netbooks to read texts.
  • 39% of students now use a dedicated e-reader.
  • Of those who owned an e-reader, the models owned were Amazon's Kindle (52%), Barnes & Noble's Nook (21%), Apple's iPhone (17%), and Apple's iPad (10%).

I find it most interesting, though, that 75% of respondents noted that, if given an equal choice, they would still pick paper. I wonder what would happen to this percentage if students were offered ebook versions of the same text for 30% of the paper version's price.

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