E-reading Rising Among Students

According to a new report from the National Association of College Stores, ebook sales are up 6% among a base of 655 college students compared to last October. Other noteworthy factoids:

• 15% fewer students now use laptops or netbooks to read texts.
• 39% of students now use a dedicated e-reader.
• Of those who owned an e-reader, the models owned were Amazon's Kindle (52%), Barnes & Noble's Nook (21%), Apple's iPhone (17%), and Apple's iPad (10%).

I find it most interesting, though, that 75% of respondents noted that, if given an equal choice, they would still pick paper. I wonder what would happen to this percentage if students were offered ebook versions of the same text for 30% of the paper version's price.